Cardinal Healthcare

When Cardinal Health, a global Fortune 500 healthcare company, shifted from a hospital product-based business to an industry-wide service provider, a new tool was needed to assist the sales staff in presenting the expanded offerings to current and prospective clients. An interactive, three-dimensional "Healthcare Landscape" was the solution. Now, Cardinal sales representatives can "explore," along with their customers, Cardinal’s range of services. While virtual healthcare facilities visually demonstrate the company’s increased market penetration, rich animations and videos allow Cardinal to easily address its clients' needs and guide them to the appropriate solutions. Awards: 2009 Rx Club - Gold: Interactive Media Awards: 2010 Best in Class ‘Medical’ 2010 Internet Advertising Competition Awards: Best Medical Web sites, Best Medical Equipment Web sites

Agency: IQ Interactive

AD, Design, Graphics, 3D, Animation, Editing, Production

This project went through an extensive R&D phase to get the look and feel just right.
The goal was a "Tilt Shift" style where as elements looked like models,
and this applied to both exterior and interior elements of the project.
The following is a selection of images from that process.

The following images represent the final look and feel for the interior rooms of the Cardinal Landscape hospital.

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